Social Media Strategy
We define your target audience, platforms, positioning, campaign objectives, communication direction, and KPIs before deciding what should be published or promoted.
SOCIAL MEDIA MARKETING
Strategic social media marketing services for businesses in Dubai and across the UAE, combining organic presence, paid campaigns, and customer communication to turn attention into measurable growth.
WHY SOCIAL MEDIA MATTERS
Your customers may discover you in different places.
They might see a reel today, an ad tomorrow, visit your website next week, and only then decide to contact you. Social media is often part of that entire journey. It helps people discover your business, understand your brand, see what you offer, and stay connected until they are ready to make a decision.
That is why we do not look at social media as a posting schedule. We look at it as a marketing channel.
OUR SOCIAL MEDIA MARKETING SERVICES
Different businesses need different things from social media.
Some need stronger brand visibility. Some need enquiries. Some need direct sales. Others need a complete system that combines organic content, advertising, retargeting, and ongoing communication. At Bisan, we build the strategy around the business goal first.
Social Media Management
We manage your day-to-day presence across selected platforms, including planning, publishing, coordination, community activity, and performance monitoring.
Paid Social Media Campaigns
We plan, launch, manage, and optimize paid campaigns across major social platforms with a strong focus on measurable business outcomes.
Meta Ads Management
Meta is one of our key performance marketing channels. We manage campaigns across Facebook and Instagram from strategy and audience planning to creative testing, optimization, and reporting.
Lead Generation Campaigns
For businesses focused on enquiries, we build campaigns designed to reach high-intent audiences and move them toward a form submission, WhatsApp conversation, call, booking, or other lead action.
Sales & Conversion Campaigns
For e-commerce and transaction-focused businesses, we build campaigns around product discovery, website conversions, purchases, and remarketing.
Retargeting Campaigns
Not everyone converts the first time they see your brand. We build retargeting strategies to reconnect with people who have visited your website, engaged with your content, watched videos, or interacted with previous campaigns.
Campaign Creative
Every campaign needs the right message and creative. Our team can produce campaign visuals, videos, ad copy, landing-page messaging, and variations for testing.
Email Marketing
Social media may introduce someone to your business. Email helps continue the conversation. We create email marketing campaigns for lead nurturing, promotions, customer retention, announcements, remarketing, and ongoing communication.
META ADVERTISING
Running a Meta campaign is easy. Running one that consistently produces useful results is a different story.
Audience, objective, offer, creative, placement, landing experience, budget, and optimization all affect performance. That is why we manage Meta Ads as a complete system rather than simply boosting posts.
Campaign Strategy
We start by deciding what the campaign actually needs to achieve.
That may be
Lead Generation
Website Conversions
Online Sales
WhatsApp Enquiries
Brand Awareness
Traffic
Engagement
Video Views
Retargeting
Audience Strategy
We build audiences around the campaign objective and available data.
This may include
Interest-Based Audiences
Custom Audiences
Website Visitors
Social Media Engagers
Customer Lists
Lookalike Audiences
Retargeting Audiences
Creative Testing
One creative rarely tells us everything. We test different hooks, visuals, videos, messaging, offers, and formats to understand what your audience responds to.
Campaign Optimization
Once the campaign is running, we monitor performance and make adjustments based on real data. That can include budget allocation, audience changes, placement performance, creative rotation, bidding strategy, and conversion quality.
Retargeting
Someone who visited your website yesterday should not necessarily see the same message as someone discovering your brand for the first time. We build different messages for different stages of the customer journey.
Performance Reporting
We focus on the metrics connected to the actual objective.
Depending on the campaign, that may include
Cost per Lead
Cost per Acquisition
Conversion Rate
ROAS
CTR
CPC
CPM
Lead Quality
Revenue
The goal is not simply cheaper clicks. It is better business results.
CAMPAIGNS ACROSS SOCIAL PLATFORMS
Meta may be one of the most important advertising platforms for many businesses in the UAE, but it is not always the only one.
We select channels based on where the audience is and what the campaign needs to achieve.
Instagram & Facebook
Ideal for a wide range of B2C and B2B campaigns, including lead generation, sales, awareness, retargeting, and video campaigns.
Useful for B2B campaigns targeting professionals, decision-makers, companies, and specific industries.
TikTok
A strong discovery platform for brands that can communicate through native, short-form video and creative advertising.
YouTube
Useful for awareness, video reach, remarketing, and campaigns that benefit from longer attention and visual storytelling.
We do not run campaigns on a platform simply because it is popular. We choose it because it fits the audience and objective.
EMAIL MARKETING
Not every lead is ready to buy today.
Sometimes someone fills in a form, downloads information, asks a question, or browses your website and then disappears. That does not always mean the opportunity is lost. It may simply mean they need more time. Email marketing helps keep that relationship alive.
Lead Nurturing
We build email sequences that gradually move leads from initial interest toward a decision.
Promotional Campaigns
Offers, launches, seasonal campaigns, new services, and important announcements can be communicated directly to your existing audience.
Customer Retention
Marketing should not stop after the first purchase. Email can help bring previous customers back, introduce new services, and strengthen long-term customer relationships.
Automated Email Journeys
Where appropriate, we can create automated sequences triggered by actions such as:
Triggered by
New Lead Submission
Sign-Up
Purchase
Abandoned Cart
Booking
Customer Follow-Up
Email Campaign Performance
We monitor campaign performance through metrics such as opens, clicks, conversions, responses, and customer actions.
Email works best when it is connected to the wider customer journey rather than treated as a separate channel.
CONTENT THAT SUPPORTS THE STRATEGY
Content is still important. But we do not create content simply to fill a calendar.
Every piece should support a purpose, whether that is building trust, explaining a service, supporting a campaign, or giving people another reason to engage with the brand.
Reels & Short-Form Video
Videos built around attention, education, offers, products, services, and campaign messaging.
Social Media Graphics
Posts, carousels, stories, and campaign visuals designed around the brand and marketing objective.
Campaign Content
Creative assets developed specifically for paid advertising and testing.
Copywriting
Captions, ad copy, headlines, hooks, CTAs, and campaign messaging.
Content supports the marketing strategy. It is not the strategy itself.
ORGANIC + PAID + EMAIL
The strongest digital journeys rarely happen in one place.
That is why we connect channels wherever it makes sense.
- Someone might discover your brand through a reel.
- See a Meta ad a few days later.
- Visit your website.
- Leave without contacting you.
- See a retargeting campaign.
- Submit a lead.
- Then receive an email that finally brings them back.
Organic Social
Builds familiarity, credibility, and an active brand presence.
Paid Social
Expands reach and drives specific actions such as leads, sales, traffic, and conversions.
Retargeting
Keeps the brand visible to people who have already shown interest.
Email Marketing
Continues the relationship beyond the platform and helps nurture leads and existing customers.
The channels may be different. The customer journey is one.
OUR SOCIAL MEDIA MARKETING PROCESS
Seven stages, and only one of them is publishing.
The other six decide what gets published, to whom, against what objective, and what happens after.
01
Discovery
Discovery
We understand your business, audience, offer, competitors, previous campaigns, and marketing objectives.
02
Strategy
Strategy
We define the platforms, audiences, campaign structure, messaging, content requirements, budget direction, and KPIs.
03
Planning
Campaign & Content Planning
We build the campaign journey and identify the creative assets and communication needed at each stage.
04
Launch
Setup & Launch
Campaigns, tracking, audiences, creatives, landing journeys, and relevant integrations are prepared and launched.
05
Optimization
Testing & Optimization
We continuously test audiences, creatives, messages, placements, and campaign structure based on performance.
06
Follow-Up
Retargeting & Follow-Up
Where appropriate, we reconnect with interested audiences through retargeting and email marketing.
07
Reporting
Reporting & Growth
We review the numbers that matter, identify what is working, and use those insights to improve the next stage of the strategy.
INDUSTRIES WE WORK WITH
Different industries need different campaign structures, messages, and customer journeys.
Eight of them, and the shape of the funnel is not the same in any two.
Real Estate
Lead generation, project launches, property campaigns, buyer and investor targeting, retargeting, and agent-focused social media strategies.
Beauty & Aesthetics
Appointment campaigns, treatment promotions, lead generation, WhatsApp enquiries, and visual social media marketing.
Healthcare & Clinics
Patient enquiry campaigns, treatment awareness, educational advertising, retargeting, and lead nurturing.
E-commerce & Retail
Product discovery, conversion campaigns, dynamic retargeting, abandoned-cart strategies, and sales-focused advertising.
Education & Training
Student lead generation, course promotion, intake campaigns, retargeting, and email follow-up.
Professional Services
B2B lead generation, authority-building campaigns, LinkedIn marketing, Meta Ads, and lead nurturing.
Hospitality & F&B
Local awareness, promotions, events, offers, footfall campaigns, and audience retargeting.
Technology & Software
B2B lead generation, product awareness, SaaS campaigns, remarketing, and multi-stage customer journeys.
WHY CHOOSE BISAN FOR SOCIAL MEDIA MARKETING
We do not separate social media from the rest of the customer journey.
That is why our approach combines marketing strategy, creative production, performance advertising, and digital execution.
An ad may need a landing page.
A lead may need email follow-up.
A campaign may need video production.
A strong-performing creative may need five new variations.
01
Performance Marketing Mindset
We look beyond followers and likes and focus on what the campaign needs to achieve for the business.
02
Meta Ads Expertise
From lead generation and conversions to retargeting and creative testing, Meta campaigns are a core part of our social media marketing approach.
03
Creative + Media Under One Roof
Campaign strategy, copywriting, graphic design, photography, video production, and advertising can work together within one team.
04
Full Customer Journey
We think beyond the first click and consider landing pages, retargeting, lead nurturing, and email communication where relevant.
05
Data-Driven Optimization
Campaign decisions are based on performance rather than assumptions.
06
Dubai & UAE Market Understanding
We build campaigns with the diversity, competition, languages, audience behavior, and business environment of the UAE market in mind.
SOCIAL MEDIA MARKETING CASE STUDIES
Six campaigns, and the numbers each of them returned in thirty days.
Every figure below is the client's own. Nothing here is rounded up, modelled or illustrative.
REAL ESTATE
Instagram + Facebook
Lead Generation
REAL ESTATE CAMPAIGN IN DUBAI
A Meta lead generation campaign built to reach property buyers and investors in the UAE and international markets.
Meta Lead Ads + Retargeting
QUALIFIED LEADS · 30 DAYS
382
AED 78
Cost per Lead
2.4%
CTR
9.1%
Lead Conversion Rate
BEAUTY & AESTHETICS
Instagram + Facebook
Appointment Leads
AESTHETIC CLINIC IN DUBAI
A performance campaign designed to generate appointment enquiries for high-demand aesthetic treatments.
Meta Lead Generation + WhatsApp Retargeting
LEADS · 30 DAYS
514
AED 42
Cost per Lead
2.9%
CTR
11.7%
Lead Conversion Rate
PROFESSIONAL SERVICES
Instagram + Facebook
Lead Generation
WEB DESIGN SERVICES CAMPAIGN
A Meta campaign targeting business owners looking for web design and development services in the UAE.
Meta Lead Ads
LEADS · 30 DAYS
146
AED 29
Cost per Lead
3.2%
CTR
13.4%
Lead Conversion Rate
EDUCATION
Instagram + Facebook
Student Enquiries
EDUCATION & TRAINING CAMPAIGN
A lead generation campaign designed to attract students interested in professional courses and training programs.
Meta Lead Generation + Retargeting
LEADS · 30 DAYS
428
AED 36
Cost per Lead
2.6%
CTR
10.8%
Lead Conversion Rate
E-COMMERCE
Instagram + Facebook
Online Sales
E-COMMERCE CAMPAIGN
A conversion-focused campaign built around product discovery, remarketing, and online purchases.
Meta Sales + Dynamic Retargeting
PURCHASES · 30 DAYS
324
AED 41
Cost per Purchase
3.1%
CTR
4.8x
ROAS
B2B PROFESSIONAL SERVICES
Instagram + Facebook + LinkedIn
Qualified Lead Generation
B2B SERVICES CAMPAIGN
A targeted campaign created to reach business owners and decision-makers across the UAE.
Meta Lead Ads + LinkedIn Campaigns + Email Follow-Up
QUALIFIED LEADS · 30 DAYS
118
AED 94
Cost per Lead
2.1%
CTR
8.6%
Lead Conversion Rate
Want to see the full library?
Browse the complete portfolio of campaign, branding, web and content work across the UAE.
Built Around the Objective
Which of these looks like your business?
Tell us what a good month would look like and we will map the campaign that gets there.
FAQ
01
How much does social media marketing cost in Dubai?
Social media marketing costs in Dubai depend on the platforms, campaign objectives, advertising budget, content requirements, number of campaigns, creative production, and level of management required.
We build the scope around what the business actually needs.
02
Do you manage Meta Ads?
Yes.
Meta Ads management is a core part of our social media marketing service and can include campaign strategy, audience setup, tracking, creative testing, optimization, retargeting, and reporting across Facebook and Instagram.
03
Can social media generate leads for my business?
Yes.
Lead generation campaigns can be built around instant forms, websites, WhatsApp, calls, bookings, or other conversion actions. The campaign structure depends on the type of business and customer journey.
04
What is the difference between organic social media and paid social media?
Organic social media helps build an ongoing brand presence and relationship with the audience.
Paid social media allows you to reach selected audiences and drive specific actions such as leads, sales, traffic, or conversions. The two can work together as part of the same strategy.
05
Which social media platform is best for my business?
That depends on your audience, industry, objective, and type of offer.
Instagram and Facebook may be ideal for one business while LinkedIn or TikTok may make more sense for another. We select platforms based on strategy rather than popularity.
06
Do you create campaign content and creatives?
Yes.
Our team can create ad visuals, videos, reels, copy, hooks, headlines, CTAs, and creative variations for testing.
07
Do you provide retargeting campaigns?
Yes.
Retargeting can be used to reconnect with website visitors, social media engagers, video viewers, previous leads, customers, and other audiences who have already interacted with the business.
08
Do you provide email marketing?
Yes.
Our email marketing services can include promotional campaigns, lead nurturing, customer retention, automated email journeys, and follow-up sequences.
09
How do you measure campaign performance?
We measure performance based on the objective.
For lead generation, that may include CPL, lead volume, conversion rate, and lead quality. For e-commerce, metrics may include cost per purchase, ROAS, revenue, and conversion rate.
10
Do you work with businesses outside Dubai?
Yes.
We work with businesses across the UAE and can also manage campaigns targeting regional and international markets.
SOCIAL MEDIA STRATEGY ●
META ADS ●
LEAD GENERATION ●
RETARGETING ●
EMAIL MARKETING ●
CAMPAIGN CREATIVE ●
SALES CAMPAIGNS ●
LINKEDIN & TIKTOK ●
SOCIAL MEDIA STRATEGY ●
META ADS ●
LEAD GENERATION ●
RETARGETING ●
EMAIL MARKETING ●
CAMPAIGN CREATIVE ●
SALES CAMPAIGNS ●
LINKEDIN & TIKTOK ●
DUBAI & UAE MARKET ●
PERFORMANCE MINDSET ●
CREATIVE TESTING ●
FULL CUSTOMER JOURNEY ●
ORGANIC + PAID ●
DATA-DRIVEN ●
ONE TEAM ●
ATTENTION INTO GROWTH ●
DUBAI & UAE MARKET ●
PERFORMANCE MINDSET ●
CREATIVE TESTING ●
FULL CUSTOMER JOURNEY ●
ORGANIC + PAID ●
DATA-DRIVEN ●
ONE TEAM ●
ATTENTION INTO GROWTH ●