Kick Back

A homeware and beauty essentials store. The wordmark is a soft rounded script set over neutral stone, and the palette pairs one blush pink with four greys so the products stay the loudest thing on the page. The identity carries straight through into the storefront.

Online Store Industry
Tehran, Iran Location
Wordmark + Palette Deliverables
5 Colours Palette
Online Store Applied To
Kick Back
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Nakhl News

A news channel built on a monogram of three palm forms in green and gold. The mark had to survive on a microphone flag, a press badge, a studio wall and a news site at once, so it is drawn as a solid block that holds at any size.

Media Industry
Dubai, UAE Location
Monogram + Palette Deliverables
5 Colours Palette
Broadcast + Web Applied To
Nakhl News
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Studio 17

Premium car detailing, so the identity is metal on black. A shield monogram with a chrome finish, three logo lockups for different surfaces, and a palette of blacks and greys broken by a single performance red.

Auto Detailing Industry
Dubai, UAE Location
Monogram + Variations Deliverables
3 Lockups Logo System
Signage + Merch Applied To
Studio 17
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Dane

Agricultural produce, branded in Persian. A sprout drawn inside a square frame, applied across labels, tote bags, business cards, crate stickers, staff uniforms and the greenhouse sign — one mark that has to work on paper and on a jacket at fifty metres.

Farm Industry
Tehran, Iran Location
Logo + Identity Deliverables
6 Applications Applied To
Persian Wordmark Typography
Dane
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Infonity YouTube Channel

A YouTube channel identity. The mark folds a play triangle into three vertical bars so it reads as both a button and a signal, in red and blue on black. Delivered as channel art, thumbnail templates and merchandise.

Media Industry
Dubai, UAE Location
Channel Identity Deliverables
4 Colours Palette
Channel + Merch Applied To
Infonity YouTube Channel
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FrutFull

Fresh fruit distribution. The letter U becomes the fruit and the leaves grow out of it — navy and yellow for trust and ripeness, green for the produce itself. Applied to the warehouse facade, the delivery fleet and the produce cartons.

FMCG Industry
Dubai, UAE Location
Logo + Concept Board Deliverables
4 Colours Palette
Facade · Fleet · Packaging Applied To
FrutFull
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